SEMINAR ON E-COMMERCE AND INTERNET MARKETING ESSENTIALS AND STRATEGIES

Marketing Department hosted a seminar on E-Commerce and Internet Marketing Essentials and Strategies last September 24, 2014. It was a whole day seminar, the topics are:

      Doing E-Business in the ASEAN Community
      E-Commerce on the Go: Its Process and Application
      Web Advertising through Social Media Marketing
      Careers in Digital Media

There is one thing I can’t forget in the seminar. That was when Mr. Munjo Khan said, “It’s okay to spend money registering than having it free, because FREE is Problem.”Then, I realize! There’s no such thing as free. Having a free website has many risk, he said. 

Another thing, when Prof. Archie Lemuel Clark Velasco has his topic about Doing E-Business in the ASEAN Community. When he teaches us about searcheable catalogs, Customer Support Page Secure checkout and the FAQ which means frequently ask questions. 

And I learn from him that this credit cards, pay pal, etc. are called online moneys. Which is only a little portion of the total population in the country have this type of money.

He also shows the three ways to build your site:

1.       Through Professional Web – a website that has payment.
2.       Through Content Management System (CMS), example www.weebly.com
3.       Online Market Places – like Lazada.com, Sulit.com, Alibaba.com

I also learned the simple meaning of Social Media Marketing that was being shown by Ms. Charmaine Xy-za O. Yape.Social Media Marketing is “people having conversation online about products/services with the objective to gain profit.

It is so amazing to work while you can do all the stuffs you want to do with the internet. This will happen when you have career in the digital media. You can be a virtual secretary, social media manager, project manager, article writer, web graphic designer, and many more. But before you enter this type of career you should be aware of the advantages and disadvantages.

Advantage:
      Flexibility in terms of work hours, break time, location, temperature, lightning, music, etc.
      Do other things you enjoy while working
      Maximize your time to earn money
      Save on many hidden cost associated with going to work, like commuting, wardrobe, childcare, etc.
      Less stress
      Better health, better work/life balance.

Disadvantage:
      Distractions
      Isolation – limited people around you
      No help/support (from IT personnel)
      Job security
      Scammed
      Usually no employment benefit
      Need for high self-discipline

The lecture was very helpful for us students taking up BSBA Entrepreneurial Marketing.

Lastly I want to tell you who is the Master of Ceremony.It’s me, Mary Grace Salarda. It was really an awesome experience and a lesson also to be learned. I help me a lot. I manage my stage fright.

#Marketing111